How to boost your social media engagement strategy.

 boost your social media engagement strategy.

How do you stop people from scrolling past your post on social media? That's exactly what I'm here to talk about in this article. So, Boost social media engagement matter?

why does social media engagement matter?

Aside from staying relevant with your current audiences, it's a great way for you to build brand awareness and get in front of new target audiences. It's also a great way for you to build a direct line of communication with your customers, and really identifying what they care about most when it comes to your product or service. And at the end of the day, it is a tangible way for you to drive impact for your business, whether it's driving leads or driving sales, social media can help you do it all.

social media is to treat it like a dinner party.

So my first tip for Boost social media engagement is to treat it like a dinner party. Think about the last time you were at a dinner party.

If you were only talking to someone that is only talking about themselves, you're probably not gonna be that Boost social media engagement. You wanna be around someone that has a lot to offer to the conversation. And the same thing applies to your social media presence. You wanna ensure that you're providing a variety of diverse content that really engages your users and keeps them interested in following you for a long period of time.

Diversifying your content and including different posts maybe that establishes yourself as an industry expert, providing interesting insights and takeaways that your users will find really relevant when it comes to making decisions regarding your business can be a great way to change up your content, keep it fresh and keep it relevant to them.

social media is to treat it like you would fishing.

Tip number two for social media is to treat it like you would fishing. While you might know where the fish are, it's gonna take a couple attempts to find the right bait in order to really reel those fish in.

Similar with social media, you might know where your target audience is, but when it comes to posting the right content to capture their attention, it might take a couple takes. In order to really identify what's gonna resonate best with your audiences, consider tracking your post.

By having a good understanding of what works best with your audience, it can really create a strong strategy for your social media efforts, and really make sure that all your posts are resonating well with your users.

social media is a lot like your golf clubs.

Tip number three, social media is a lot like your golf clubs. If you look at the best golfers, they keep quite a few clubs in their bag so they're ready for any situation that's thrown at them. Similar to social media, you're working with a lot of different platforms, but not every platform is gonna be the best decision for your business. If you're B2B, you might wanna be on LinkedIn, where you're gonna have a great opportunity to get in front of other business personnel.

If you're more of an experiential business, where you have a lot of yourself visuals, you may wanna be on a platform like Pinterest or Instagram that's really gonna help you sell those gorgeous visuals. Social media has a lot of different options for you, and at the end of the day it does come down to identifying where your audience is and what your audience will respond to best. So I have three tools to share with you to help you boost your social media engagement.

Canva

My first tool is Canva. Canva is a great tool for building strong visuals.

And when it comes to visuals there's no need to reinvent the wheel. Canva has a lot of great templates that are easy to add in your own materials to really customize it for your specific business. Adding in your brand colors or maybe your custom slogan can really help personalize it and make it fit perfectly for your social media platforms.

Buffer

My second tool recommendation is Buffer. Buffer is a platform that you can use to schedule out your posts in advance, and this can be a massive time saver.

If you think about posting maybe once or twice a day, that's gonna end up eating a lot into your schedule, so using a tool like Buffer to really plan ahead and thoughtfully craft your calendar content can be a great way to strategically approach all of your social media postings.

Google URL Builder.

My third tool recommendation is using Google URL Builder. If you've ever been curious about how your social media engagement lends itself to actual business on your website, this will be the tool to help you identify and track those results.

With the Google URL Builder, you'll be able to customize your UTM tracking on each link that you include within your social media posts. That means when a user clicks on your post, you'll be able to easily track those activities that are occurring on the website back to that original post, allowing you to see which of your organic content that is driving engagement is also driving real impactful business results.

There are quite a few metrics available to you on social media, but some that you might want to track are your impressions and reach, which will calculate the awareness that you're getting through your social media efforts, as well as likes, which can indicate interest regarding your post, as well as some higher quality engagement such as comments, shares, and link clicks, which can tell you how much your audience is actually responding to your content.

Conculation

Boosting engagement requires a lot of time and effort, and if you want someone to take that off your plate, we have a team of experts ready to jump in, just give us a call. To learn more about how to improve your online presence, check out our content on our marketing hub, and thanks for Reading.